Fractal Leuchte
Fractal bei William Brand
Unser Gehirn ist so angelegt, dass es Ordnung ins Chaos bringt, Logik in der Konfusion findet und Muster im Trüben erkennt. Aber wie soll man das Rätsel der exakten, aber endlosen Wiederholung lösen, die uns zuweilen umgibt?
Fractal sind sowohl ein natürliches als auch ein mathematisches Phänomen, das sich wiederholende Muster aufweist. Das organisierte Chaos der reflektierenden Elemente des Fraktals verteilt das Licht wunderbar in alle Richtungen.
Designer William Brand
William was trained as an artist and an architect. He graduated at the Utrecht School of Arts.
As an award-winning furniture designer he for many years designed buildings and interiors for fashion brands, including the headquarters of BRAND VAN EGMOND. His interior designs are always minimalist, in contrast to his lighting designs which have a powerful sculptural presence. He considers his lighting objects to be “the cherry on the cake”. His way of working is quite specific. Immediately after defining the concept he starts working in the workshop like a sculptor; experimenting and crafting while having the object grow in his hands, often with unexpected results. Therefore the journey is just as exciting and important as the destination.
